5 Keys to a Winning Website Content Strategy
5 Keys to a Winning Website Content Strategy Internet Marketing,Website Design Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways to crafting attention-grabbing content your visitors can't resist. 1. Less is More On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you. Choosing the right words for this really matters. You want emotionally engaging text and images that are benefit rich, command attention, stirs curiosity, and leads them to action. Craft powerful headlines. Write in short sentences. Keep it simple. Professional copywriters can help you express your message in a powerful way so your visitors will immediately know they are in the right place. 2. Keyword Rich Write